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Cross sell works

Posted on September 24th, 2009 in the Analytics Category

…at least in a Yahoo! Store with the optional cross-sell feature. Average order values are consistently higher for this retailer: 


Note that the cross-sell traffic segment includes only visitors who have clicked on a cross-sell link. It's not an AB test, but I think it does show that Yahoo!'s cross-sell algorithm does a good job of displaying relevant cross-sell items that lead to larger order sizes. Also, as I mentioned earlier, this is only one example, but I don't see how enabling cross-sells could hurt . It's easy to implement and doesn't cost anything extra.

Go to the Original Article: Michael Whitaker’s web analytics blog

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