You are here: Home » Blog » PPC

PPC

Your Prospect: A Cross Between Scotty and Scarlett

Keywords can also tell us important things about our searchers, if we understand how to decompress them back into their original concept-desire states, and how to respond to them. To explain what I mean, let’s go to the movies.

Read The Full Story »

To Increase AdWords Profits, Send People Away

Here’s a sweet sign, from a goth/punk clothing store in Dresden, Germany: In Germany, people bring their dogs everywhere. Stores, restaurants, you name it – Fido (or Augustus Sterk, as a Dresden dog might be called 😉 is as welcome as their owner’s wallet. But not here, in the punk section. Isn’t This Store Losing […]

Read The Full Story »

When There Are No Ads

A reader asks: I just finished going through your book Google Adwords for Dummies. In plunking around in Google search (now that I know what those results down the right side mean), I’ve noticed that some search terms result in zero Google Adword ads on the result page. Would that indicate that firms who would […]

Read The Full Story »

The AdWords – Landing Page Connection

A reader wonders: What’s the relationship between AdWords and the landing page? How should keywords  be used on the web site to achieve consistant quality rankings? Google gives me low quality scores because it says my landing page quality is “Poor.” What can I do? My reply: Your landing page has two customers: Google, and […]

Read The Full Story »

Why They Hate My Book (and Why You Should Rejoice)

I just read a scathing review of the new edition of Google AdWords For Dummies on amazon. Here’s how it begins: In case your browser cuts off the end of the sentence, it says, “Only about 1/3 of this book is about google adwords. The other 2/3 is about landing pages & customer followups!” Now, […]

Read The Full Story »

Are you lazier than McDonalds?

Walking down the avenue in Cologne, Germany last week, I was stopped in my tracks by the unusually international specials available at McDonalds: Thai Veggie? Gulasch Gourmet? What’s going on? What happened to Two All Beef Patties etc? Large fries and a shake? Apple Pie? McDonalds, the world’s best-known restaurant chain, is peeling and sticking. […]

Read The Full Story »

A HOT Hosting Company

Most web sites fail to convey the “big idea” of a company. Instead, they delve into details, processes, features, pseudo-benefits, and all sorts of “supporting cast” rather than have a big star of a concept. Your job, if you have a web site, is to focus the first-time visitor on the HOT – the Honking […]

Read The Full Story »

How to get more pesto (and more sales from AdWords)

Business is more like gardening than you might suspect. If you garden (or farm), you don’t fall for “get rich quick” schemes. Nobody is trying to sell you a magic seed that sprouts overnight. Sure, there are effective techniques and helpful tools, but you still have to put in the time and effort. And the […]

Read The Full Story »

Porcelain Addiction, Burning Mirrors, and Your Online Business

The Race for Porcelain In 17th century Europe, Porcelain vases, pots, table settings, sculptures and other chatchkes (Chinese for “knick-knacks” 😉 were all the rage.  Monarchs, churchmen and nobles postured for status and power in part by showing off the quality and quantity of bling they could buy, barter, or steal. And porcelain, a hard, […]

Read The Full Story »

Default is yours – or not

Timely pre-BOPzine announcement: Free AdWords Ball web clinic tomorrow Wednesday 2 September at 1pm EDT, and Traffic Surge web clinic Thursday 3 September at 1pm EDT. AdWords Ball is for you if you are getting traffic but not enough profit; Traffic Surge if you haven’t yet found a rich online vein to mine. 10 years […]

Read The Full Story »