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Upcoming Google Website Optimizer webinar

We’ve posted before about how testing your website landing page can increase your conversions from AdWords. Back in July we held a webinar on the “7 deadly sins of landing page design” and next week we’ll hold the second webinar in that series: “Planning and running your first experiment in Google Website Optimizer.” The webinar […]

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AdWords system maintenance on September 12th

On Saturday, September 12th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10AM […]

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Opportunities Tab Beta: Now available to more advertisers

In July we announced US beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns. Today we’ve begun expanding the beta to additional US advertisers, and we’ve also started including UK and Australian advertisers in the test. We’ll make the […]

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New Interface Thursdays: A look back and a farewell

For nearly five months we’ve been running New Interface Thursdays here on the Inside AdWords blog. As the new AdWords interface moves to simply being AdWords, we’re bringing this series to a close. You can find all of the posts in the series under the New Interface label, but here are some of our favorites: […]

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Get on the (Google) Map!

As an AdWords advertiser, you’re likely focused on making sure your paid advertising campaigns are performing well and delivering positive results – but have you also thought about taking advantage of the free ways you can promote your physical business location on Google and Google Maps as well? In this post, we’ll show you how […]

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Checking the Pulse of Ads and Brands

As an advertiser, you’ve probably wondered from time to time what people thought about your marketing efforts. How are they responding to your ads? Do they like them? What do they think about your brand? With many advertisers running display campaigns across the Google Content Network, we’re starting to test some interactive ways for brand […]

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Google TV Ads announces the TV for All contest

Small businesses often think that television advertising is too costly and cumbersome for them to use. They assume they need a fancy, expensive commercial to use in their TV campaign. But Google TV Ads changes all of that — we make it easy and affordable for you to make a TV ad, plan a campaign, […]

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AdWords Tools Gone – But Not Really

So Google insists on making changes, even after the second edition of AdWords For Dummies has gone to press. How annoying! 😉 A couple of weeks ago, I was teaching on a live web clinic and I wanted to show someone how to use the Keyword Tool within the AdWords account. Trouble was, I couldn’t […]

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Announcing the new DoubleClick Ad Exchange

You may have seen our post on the Official Google Blog, announcing the new DoubleClick Ad Exchange. The Ad Exchange is a real-time marketplace to buy and sell display advertising space. The “buyers” in the Ad Exchange are typically ad networks and agency-run networks with their own ad serving and optimization technologies, while the “sellers” […]

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New AdWords Bidding Tutorial

For today’s Inside AdWords post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. Today he’d like to share a new tutorial he and his team have put together on how […]

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