Demographic data in Analytics
Posted on September 24th, 2009 in the Analytics CategoryI
Well, I looked at two recent/updated sources of demographic data: Google Ad Planner (via Jeff) and Yahoo! Web Analytics (via Dennis) and compared data from the same site, an established multimillion dollar online retailer.
From Ad Planner:
From YWA:
What I don't understand is why one tool says there are mainly men visiting the site whereas the other says just the opposite. Granted, the way the data is computed is undoubtedly different, but I am still left with the decision: do I optimize for one or the other?
Or are they both right? Perhaps I should optimize my site based on the source of the traffic: traffic from Google gets stylesheet A and traffic from Yahoo! properties gets stylesheet B.
Has anyone had luck in doing onsite personalization based on demographics, or are demographics best used in ad campaigns?
Go to the Original Article: Michael Whitaker’s web analytics blog