This probably applies to small biz online retailers in general, but if you have a Yahoo! Store here are some of the things you can do at low or no cost today: Use advanced web analytics like Yahoo! Web Analytics or Google Analytics. Do multivariate and AB testing. Run segmented email campaigns. Develop multi-touch campaign […]
We’ve posted before about how testing your website landing page can increase your conversions from AdWords. Back in July we held a webinar on the “7 deadly sins of landing page design” and next week we’ll hold the second webinar in that series: “Planning and running your first experiment in Google Website Optimizer.” The webinar […]
On Saturday, September 12th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10AM […]
In July we announced US beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns. Today we’ve begun expanding the beta to additional US advertisers, and we’ve also started including UK and Australian advertisers in the test. We’ll make the […]
For nearly five months we’ve been running New Interface Thursdays here on the Inside AdWords blog. As the new AdWords interface moves to simply being AdWords, we’re bringing this series to a close. You can find all of the posts in the series under the New Interface label, but here are some of our favorites: […]
As an AdWords advertiser, you’re likely focused on making sure your paid advertising campaigns are performing well and delivering positive results – but have you also thought about taking advantage of the free ways you can promote your physical business location on Google and Google Maps as well? In this post, we’ll show you how […]
As an advertiser, you’ve probably wondered from time to time what people thought about your marketing efforts. How are they responding to your ads? Do they like them? What do they think about your brand? With many advertisers running display campaigns across the Google Content Network, we’re starting to test some interactive ways for brand […]
Small businesses often think that television advertising is too costly and cumbersome for them to use. They assume they need a fancy, expensive commercial to use in their TV campaign. But Google TV Ads changes all of that — we make it easy and affordable for you to make a TV ad, plan a campaign, […]
By now you have come up with several product ideas. Hopefully, you started with a market and discovered their needs – checkout my article on Choosing a Market First if you missed it. There are three main components to understanding the potential success of a product or product line. 1. Market Demand – Are They […]
So Google insists on making changes, even after the second edition of AdWords For Dummies has gone to press. How annoying! 😉 A couple of weeks ago, I was teaching on a live web clinic and I wanted to show someone how to use the Keyword Tool within the AdWords account. Trouble was, I couldn’t […]
